Introduction to Social Advertising

Promoting ourselves, our work, and the work of the organisation now falls in everyone’s lap. Many practices use social media as a tool for reaching new clients, but how many are taking advantage of the detailed targeting tools available through Facebook, Instagram or Twitter? This session will give a taster of the possibilities available as part of a paid social media campaign and will let participants see how targeting and evaluation can be beneficial to your business.

This seminar will cover:
- Types of ads.
- Step by step walk through of set up.
- Content sources.
- Good and bad practice.